Food and Drinks are Social Pleasures

Two of the things in this life that none of us can do without are food and drinks. We must have food and drinks to survive but they also play a major role in our social lives. Interactions such as family gatherings, dating, or just sitting down with a friend for a drink or a cup of coffee. And how many business deals, both large and small, have been consummated over a lunch or dinner? The answer is “countless.” Restaurants provide the ambiance for social gatherings and business meetings. After all, a great many of our parents had their first date in a restaurant, and got to know each other over food and drinks. Had they not done so, then some of us might not be here today.

In the different countries all over the world, with all of our cultural differences, food and drinks are what bring people together. In Hawaii they have the Luau, Germany has Oktoberfest, Russia has Easter Feast, Mexico has Cinco de Mayo, and your own home town has the police officers at the donut shop. Imagine what life would be like if we ate just because we had to. There would be no festivals, no galas, and very few social gatherings. Of course, we would still see the police officers at the donut shop because…..well , just because.

Let’s face it. We just love to eat. We have taken great pains to insure that our food will always taste scrumptious, and is readily available. Gourmet food is a good example. We can even buy gourmet food gift baskets. And take it from one who knows, they are a special treat. As a matter of fact, getting a food gift basket for someone is a good idea. Come to think of it, getting one for yourself could be an even better one.

Being a RitzyShopper you have at your fingertips restaurants, gourmet food, food gift baskets, and drinks such as wine and tea. Take a peek and let your appetite guide you.

By the way, I just couldn’t resist kidding the police just a little bit. I have a police officer in the family and have a great deal of respect for the people who put their lives on the line everyday so I can sit here and write this article. Thank you.

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Food and Drink Photography – Hungry for Some Tricks?

Thank God some tricks can be shared for all to imbibe. As food and drink photography becomes more of a niche, restaurant shutterbugs are in demand. Shooting irresistible pancakes and making them look oven fresh can be demanding. The trick lies in capturing the ‘freshest and ripest moment’. You may ask how many pancakes and honey syrup it takes to get the shoot right? Not more than a triple-decker of three pancakes! And the strategy lies in setting up the props before the ‘subject’ has arrived fresh out of the non-stick pan. A shutterbug with decent skills can do the lighting well in advance. So if you are in catering business, which is online, having delicious pictures of the menu can be the best bet for getting good business.

To make the food look digestible, the lead photographer will have the assistants arrange the studio bay first. The setting may take an hour or two. Why are we saying this? Because hot steaming food can look limp if it is bought before the shoot. The assistants will assemble the cameras, lens and the tripod stand. The controlling lights, white balance, bouncers and scrims will be positioned for the table top still pictures.

A photographer might use a camera that he can manually adjust to control the way he will shoot. A use of a compact camera is common for food and drink photography. Once the camera is loaded, the lens is another major component to choose. A good quality lens is fitted. A Canon has 50mm 1.4f. It is the best focal length that can capture great shots. A camera mounted on the tripod is steady and better suited for still photography sessions like this. The next comes formatting, i.e. Jpeg or RAW images. Most digicams have the two options. Why Jpeg is more popular-Because, it easily helps pictures to upload on the websites. It is lighter and speed is important when many images have to be seen together. Jpeg images are not necessarily of low quality. They can be scaled while photo processing. Some photographers like to use the RAW format too. The biggest advantage here is the many other elements around can be captured. If they are not required they can always be deleted during the editing. Several new age photographers are using live shot demos before the actual shots are clicked. Shooting tethering has become common. When the camera is plugged to the USB port of a computer the real time image is seen. It becomes easier to shoot the right frame. If a big difference needs to be made to a final shot this can be really helpful.

When these elements are done, the last thing that needs to be done is lighting. It creates the final impact on the product photography. Yes artificial lighting can be controlled and can do wonders. There is a choice of soft light box or halogen lamps with umbrellas. Throw off the lights or bounce them across the items on display. This makes the photographer take the delicious shot eventually.

Md. Asaduzzaman Shakil

Owner and Chief Photographer of

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